How to position a car as a style icon
The Ford Fiesta has been around for ages. But this latest reincarnation was something quite special. So much so that we were asked to give it instant style icon status.
We treated the new Fiesta as a celebrity. Each lavish spread looked good enough to fit into the pages of Vogue magazine. We gave the Fiesta attitude too, with a voice that resonated with our style-conscious target audience.
Now in 40 languages and 48 markets, we haven’t heard a bad word about this piece. In addition to becoming Britain’s best-selling car, the Fiesta is truly a global icon that we’re proud of.
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