Volvo Ocean Race
Volvo Ocean Race

Hard work makes sponsorship plain sailing


The Volvo Ocean race is a gruelling round-the-world sailing contest. It embodies the spirit of adventure and Volvo’s positioning of both preserving and celebrating life.


To make Volvo’s sponsorship work its hardest, our team developed a range of digital content – key facts about boats and crew members, mini-documentaries, video diaries and downloadable assets – all available from a dedicated website.


Sailing enthusiasts got involved from their PC, while all the time being subtly reminded of the Volvo brand. Ongoing campaign support included email campaigns and a customisable desktop alert.