How do you associate Swedish manufacturing with the London art scene?
The Volvo C30 is a beautiful car. Cool and dynamic, it’s designed to appeal to a young, creative audience that feeds on contemporary culture.
To tap into this, Creative 30 was born – a lifestyle and culture website showcasing the most creative talent in the UK. In collaboration with partners such as Vice, Yahoo and The Independent, Burrows helped Volvo find and showcase the freshest new creative talent in the country.
Thirty finalists from varied creative walks of life were shortlisted and profiled on the site. The public were invited to vote for their favourite, as were a panel of creative gurus.
Two winners were announced at a high profile C30 event. The top prize was a brand new Volvo C30.
