Travelling light with an online travel brochure.

Travel brochures try to cater for all types: families, couples, adventurers, foodies and so on.

The result? A brochure the size of a phone directory that’s high in cost and weight, but low in delivering relevant content to the reader quickly.

That’s why Tourism Ireland wanted to see if it was possible to use online technology to create more cost-effective and relevant downloadable brochures.

Working with our creative digital team, we developed an inspiring new microsite that enables would-be travellers to build their own brochure online, based on preferred itinerary choices.

The site takes each prospective tourist through multiple-choice questions. A bespoke content management system takes the answers and formats the brochure information.

In minutes a beautiful and highly personalised online brochure is delivered. It highlights the best and most relevant choices Ireland can offer to match the reader’s ideal holiday.

Please see Figaro Digital Review for more information

Or configure your own Ireland Brochure