Ford | Bringing complex stories to life
Challenge
Showcase the innovative design and technology of the Ford Flex in a captivating way.
Insight
We recognised that the design and engineering team knew the car better than anyone else and that getting under its skin to explore the technology needed to be part of the approach.
Solution
We got the design and engineering team to help script and narrate a sequence of animations. The films use surreal imagery that mirrors the design and features of the Ford Flex. They were received with great acclaim and used throughout the launch across various media including the launch website.
