Range Rover | Supporting press advertising
Challenge
To support their press advertising, Range Rover wanted to produce a film of their cars driving through extreme environments in Greenland and Iceland.
Insight
As the ideal locations were inaccessible to the vehicles - with ice and lava flows cutting the land off to all transport except helicopters - we knew we needed to use Burrows CGI Studio to create 3D virtual models instead.
Solution
The only solution was to do this in two discrete phases. Firstly, we flew our film crew to the location. They captured extensive footage of background scenery. Back at home we used the latest CGI technology to seamlessly show the cars driving across the dramatic landscape. Take a look and see if you can tell whether the cars were there or not.
