Mazda | Visualising products in 3D
Challenge
Mazda were launching the new CX-5 at the Frankfurt Motor Show and wanted to create an interactive and immersive customer experience to help communicate a range of innovative technology features and to show what great fun the car is to drive.
Insight
We recognized that offering 3D visualisations and the latest augmented reality (AR) technology would not only help bring the product to life, but - more importantly - drive the tech-savvy target audience onto the stand to experience it for themselves.
Solution
We combined the Junaio AR browser with 3D models of the key technology features - like a moving piston which could be seen working inside the engine - and created a series of annotated animations. With this marker-based approach, customers could simply point their device at different parts of the car to overlay the 3D content and learn all about the underlying technology.
