Challenge

Despite being innovators and market leaders in domestic unvented cylinders sales, Heatrae Sadia remained virtually unknown as a consumer brand. The challenge was to position the brand and implement an awareness campaign to create 'consumer pull' and increase market share.

Insight

Homeowners now pay more attention to both the quality and cost of hot water in their homes so targeting messages to appeal to their emotional desires and providing information to meet their rational needs was key to improving understanding, raising awareness and ultimately driving sales.

Solution

We developed and implemented a brand awareness and marketing strategy that catered for the individual needs of both consumers and the trade. As a result of the campaign, traffic to the website has more than doubled and a 30% increase on projected sales has been achieved.

Find out more

Findings from our market research were used to inform a branding exercise based on our 'brand truths' model which was delivered via a series of intensive client workshops.

From this, our creative team formulated a new visual identity and a specific messaging platform for each audience group.

Kicking off with a launch event at Tower Bridge in London, initial executions included sales collateral, website, advertising and exhibitions.

Megaflo website