Informing decisions | Rethinking the purchase funnel
At Burrows, we specialise in understanding and informing key purchase decisions to positively impact sales performance for our clients.
We call this approach informing decisions and we apply it across industry sectors and audience groups – whether B2B or B2C.
Our mission is to help re-focus marketing strategy and investment on the most influential touch-points and on customers that are most likely to buy.
Whilst every client project is different, there are three main steps that we go through during the discovery phase:
We believe that this approach provides a valuable response to the new realities of the 21st century market place – what do you think?